How To Build An Engaged Audience

Engagement isn’t about exchanging a couple of tweets, or about having your content shared – it’s about building a loyal base of people [that are your target audience] that will take actions on behalf of your business not because you ask them, but because they want to. Here I explain why it’s better to start with a small number of people and build your audience upwards, rather than starting with a large number of potential audiences and simply ‘throwing’ content in to the social ether in the hope that somebody will engage.

Leave a Reply

Your email address will not be published. Required fields are marked *