Audience is the second of the 4 Rs of effective PR, but is the most important. Without a clear understanding of a defined audience it is impossible to know whether your message is right, whether you’re delivering it at the right time or via the right platform.
Before you embark on any PR activity you need to get to know your audience in detail – whether it is a handful of journalists, prospects, customers or investors. Understand how they think, how they talk, what they read and who they turn to for advice when making purchasing decisions for your product and service.
For more information about audience read, ‘How well do you know your audience?‘