One-size-fits-all, cookie-cutter PR and marketing strategies don’t work

… and I’d give a wide berth to anybody that says otherwise.

Contrary to the many emails I get from ‘experts’ every day, there are no one-size-fits-all, cookie-cutter PR and marketing strategies that will guarantee you leads.  No guarantee that what worked for one ‘expert’ will work for you.  There’s no way to effectively market without going through a process of researching the market, developing appropriate messages, working out what your call to actions need to be, figuring out how best to deliver it and – most importantly – how you are going to measure success.

Marketing is different for every company and the best campaigns work because they have been designed to deliver a particular message to a targeted audience, via a particular channel, at a specific time with the objective of getting people to take action or behave in a particular way.  It is extremely rare [although not impossible] for one discipline or channel to work on it’s own, and there are no silver bullets.

Don’t believe anybody that tells you otherwise.  To find out how to start successfully market your business call me on +1 647.773.2677 or email

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