What do you think to the new iPad announced yesterday? What about the updates to Apple TV? For those wanting an Apple television and a revolutionary new iPad the announcement was, perhaps, an anti-climax but it was another marketing masterclass from the Cupertino-based company. Yesterday’s announcements were, I believe, more about Apple putting the final pieces of its strategy in place for its attempt, later in the year, to revolutionize the television industry.
In recent years TV Everywhere – all your content on every device, when you want it – has become the latest service for Pay TV operators and telecommunications service providers looking to reduce churn and increase revenues. Increasingly consumers are demanding 1080p [true HD] as the default resolution. Apple’s iPad and TV updates yesterday play to the launch of its own TV Everywhere later in the year… and yes, it’s likely that there’ll also be an Apple television before the end of the year.
HD video on Apple TV + a second 1080p resolution companion screen + Apple TV HD + iCloud + a revolutionary Siri-powered EPG + a large screen Apple television = an insanely awesome TV service? The creation of an ecosystem that makes it easy to store content between pre-integrated devices is a critical part of Apple’s desires on the TV industry. Oh, and there’s also likely to be some smart marketing!