What value media coverage? | THINK PR Espresso

The more I read in the media, the more I question the value of media coverage as a way to inform and educate audiences; as a way to start conversations and build relationships.

Startup and SmallBiz PR and marketing tip: ¬†understand why you want media coverage and its role in delivering your desired commercial outcome. ¬†If you don’t understand why then you shouldn’t be doing it.

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