… and then, perhaps, it won’t.
The sails on the Apple rumour mill are turning at maximum velocity as gadget fans around the world coil themselves into a frenzy right now. Until Apple makes an announcement on [if we believe the rumours] September 12th about what its new iPhone [5? New? 2013?!] and, iPad Mini [if indeed it will ever launch such a product] however, it won’t stop people from speculating. I for one – a self-confessed Mac fanboy have a serious case of iPhatigue!
There’s an almost daily story by one gadget publication or another. Even the broadsheets have got in on the act – knowing that every time they run a story that suggests it has new – often leaked] images, components or insider opinion, they’ll be guaranteed a surge of clicks from the Apple fanboys and girls eager to get a sneak preview of the Cupertino-based company’s latest products. So, I thought I’d see what happened if I wrote a similar story!
The truth is that the majority of these stories are baseless. The media knows it; readers know it; but yet every time there are rumours of a new product announcement the same media circus begins. I’ve seen stories recently that claim, ‘this could be the new iPhone 5 logic board’ [it could, but it could equally just be a logic board], ‘this could be the new iPhone 5 battery [again, possible… but likely? Maybe not] and ‘an iPhone 5 dock connector that MAY use Magsafe technology’.
If you’re a product marketer [working in the B2B or B2C sectors] then you should be taking notes… copious notes. No other company I know comes close to generating this sort of hype around a new product launch – and by using a few simple tactics Apple uses you can significantly improve the success of your new product. I’ll be breaking out how Apple does it in a forthcoming blog post, but if you’d like to know more before then drop me a line via email or give me a call and I’ll be happy to explain.
In the meantime, I’d love to hear your best guesses on what new and innovative functionality Apple will announce in its latest iPhone and iPad products.
According to Pocket-Lint Apple will announce its latest iPhone – the ‘new’… ‘5’… ‘Enterprise’? on September 12. Details of the invite it received to the event are available here