KitKat 4.4 – The Best Apple Parody. Ever.

Google announced the name of the next generation of its Android OS yesterday – KitKat 4.4.  Dubbed ‘The Future of Confectionery” Google had some fun, which chocolate bar-maker Nestle fully embraced.

One of my favourite parts of the launch is this – a parody of Apple’s design videos.  It’s not too throw-away, or cringe-worthy; it’s short, and also communicates a very clear message in a fun way.  It also pokes fun at Apple who have, in my opinion, become slightly too self-celebratory and cliched in an attempt to cover the fact that there’s been a lot less ‘insanely awesome’ to Apple’s recent product announcements by over-intellectualizing the process.

KitKat 4.4.  Take a closer look
Take a closer look

Take a closer look here and let me know what you think in the comments below.  Have you ever poked fun at a competitor while trying to promote your startup?

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