Google announced the name of the next generation of its Android OS yesterday – KitKat 4.4. Dubbed ‘The Future of Confectionery” Google had some fun, which chocolate bar-maker Nestle fully embraced.
One of my favourite parts of the launch is this – a parody of Apple’s design videos. It’s not too throw-away, or cringe-worthy; it’s short, and also communicates a very clear message in a fun way. It also pokes fun at Apple who have, in my opinion, become slightly too self-celebratory and cliched in an attempt to cover the fact that there’s been a lot less ‘insanely awesome’ to Apple’s recent product announcements by over-intellectualizing the process.
Take a closer look here http://kitkat.com/#/acloserlook and let me know what you think in the comments below. Have you ever poked fun at a competitor while trying to promote your startup?