Journalists hate management speak/buzz words

There’s been a lot of coverage of the worst buzzwords used by PR people in 2012 and it reminded me of something I’d seen a few years back.  One UK journalist, David Meyer, decided a few years ago that he’d illustrate the problem he faced daily, reading press releases and interviewing company spokespersons, by writing a song about it.  It uses ONLY management speak in the lyrics.

If you know somebody that uses management speak or writes press releases filled with buzz words send them the link.  When you’re writing a release or talking with journalists [or customers/prospects/influencers, etc.] put yourself in their shoes – would you understand what you mean?  Once you’ve seen the video for ‘Love Solutions’ it’s hard to use buzzwords again without a smile appearing on your face.

 

 

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