Iconic Brands that disappeared… the question is, why?

This is an interesting article from CNBC that looks at iconic brands that disappeared.  There are a number of questions that it raises: what makes a brand iconic, and why do once household brands lose their appeal.

Over the next few days I’m going to publish a number of posts looking at the topic of brand and offer some advice on how to build, retain and grow a brand that will win the hearts and minds of your prospects, customers and the press.

What were your favourite brands that disappeared and what was it that made you loyal to them?

 

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