Google I/O shows the future of the web

Google Plus, Facelift, Google Book
A Facebook competitor? Google Plus gets a cleaner, more intuitive and user-friendly interface.

I attended one of the Google I/O extended events in Kitchener-Waterloo yesterday and got a glimpse of some of the developer tools that will shape the way we see and use the web. As a marketer there were some things that will make it easier for customers to find the business they are looking for, for businesses to target audiences with personal messaging and allow for richer conversations between businesses and their customers.

Location, mobile and video are all going to be huge – and yes, I know that’s not a great revelation, but, as I’ll write about in more detail in the coming days the opportunities to use each of these intelligently to differentiate your business are huge. Google Plus, generally seen as a far inferior platform to Facebook, got a major overhaul with a facelift and major back-end updates will likely encourage users to take another look at it.

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