Why is that most PR programs focus on awareness with as many people as possible in the hope that you find the ones you’re looking for? The people you want to build relationships with are probably closer than you think – they’re either within your extended network or are accessible through it.
Rather than playing an expensive game of “Where’s Waldo”, why not focus on figuring out who they are, who you already know that can help you start a conversation with them, and focus on a few people, rather than broadcasting to the masses, hoping your audience will hear you?
Startup and SmallBiz PR and marketing tip: don’t play a game of ‘Where’s Waldo?” – identify the people that are critical to the successful achievement of your next milestone and focus on building relationships directly with them.
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