THINK DIFFERENT OR DO DIFFERENT?
May 16, 2012
I wanted to share this photograph, showing what appears to be a new BlackBerry advert, that I came across on Twitter courtesy of Ian Fenn and James Offer
I’ll be blogging about what I think about BlackBerry’s new campaign, but would love to hear your opinions. I’ll include the best comments in my post.
Category: Brand advertising, Branding, Strategic Marketing, Technology, THINK DIFFERENTLY← Beware false experts Why RIM Must Eat Its Own Marketing ‘Dogfood’ →
4 Responses to THINK DIFFERENT OR DO DIFFERENT?
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This is a great ad for Apple as they have built their business on both thinking AND doing different(ly). RIM have not only run out of ideas, they have started to take good ones and turn them into bad ones.
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Let’s hope this ad is self-talk. RIM do desperately need to try something different.
The problem with it is that there is nothing behind. BlackBerry is not different in any positive way, so their “difference” means nothing.
I don’t see this being at all effective, just a parting shot of a tired brand.