There’s a pretty established rule in business – that 80% of revenues comes from 20% of your customer base. For many years the PR and marketing industry has misunderstood this – spending 80 percent of their effort attempting to communicate with … Continue reading
Posted in Marketing Communications, PR toolkit, Public Relations, StartUp, Startup PR, Strategic Marketing, THINK DIFFERENTLY | Tagged 80:20 rule, PR and Marketing, PR for StartUps, public relations, right message to the right audience at the right time via the right platform, StartUp PR | Leave a commentHow often have you seen anybody with the title Marketing and Sales Director? I don’t think I’ve ever seen it in my fifteen-year PR career – it’s invariably Sales first and Marketing second. Why? Because the majority of organizations fundamentally … Continue reading
Posted in Marketing Communications, Public Relations, Strategic Marketing, THINK DIFFERENTLY | Tagged Marketing and PR, PR and Marketing, PR ROI, RoR, Sales and Marketing | Leave a comment