Tag Archives: Journalism

Rob Ford Needs A Better Media Strategy

January 25, 2013

Update 4 [Sunday May 26] The statement made by Rob Ford on Friday afternoon was a complete waste of time – leaving the key questions now being asked by typically pro-Ford media unanswered.  This afternoon, reading the reports of some … Continue reading →

Posted in Media, Public Relations, THINK DIFFERENTLY | Tagged Journalism, Pay As You Go PR, Pay As You Go Public Relations, PAY PR, PAYG Public Relations, PR, public relations, Public Relations for StartUps, Rob Ford, Rob Ford PR Strategy, StartUp PR, Toronto | 2 Comments

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The Day The Media Got It Wrong [and the lesson it must learn from it]

December 14, 2012

The first thing I learned in J School was that being first to break a story was what every journalist strived for.  The second thing was that being first and wrong was just being wrong.  This was a challenge back … Continue reading →

Posted in Marketing Communications, Real-time Web, THINK DIFFERENTLY | Tagged Defamation, Journalism, Journalisnt, Mass Media, Media, Network News, public relations, Real-time Internet, Sandy Hook, Toronto | Leave a comment

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A lesson in how not to deal with the media, by Mitt Romney

October 31, 2012

Photo by Flickr user Marrejos As a former journalist and communicator I’ve been watching the media coverage of the presidential election closely.  I’ve advised hundreds of clients, in both large and small businesses, from senior executives with years of experience … Continue reading →

Posted in Marketing Communications, Media, Public Relations | Tagged #Election12, Interview techniques, Journalism, Media Interviews, Mitt Romney, PR, public relations, Romney, Toronto | Leave a comment

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There is no such thing as ‘Off The Record’

July 5, 2012

If your PR agency tells you otherwise you need to fire them and find a company that understands how things work.  There is one golden rule for anybody talking with the press – if you don’t want it to be … Continue reading →

Posted in Marketing Communications, Public Relations, THINK DIFFERENTLY | Tagged Journalism, off-the-record, public relations | Leave a comment

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PR folk are from Venus, the media is from Mars [A response]

June 6, 2012

When I read the title of an article by Asohan Aryaduray entitled ‘PR folk are from Venus, the media is from Mars‘, I was intrigued. Hasn’t this story been written many times before? Isn’t it already widely accepted that the … Continue reading →

Posted in Marketing Communications, Public Relations, Social Media, THINK DIFFERENTLY | Tagged Journalism, Marketing, Media 2.0, PR | 2 Comments

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