American merchant, John Wanamaker, once famously said, ‘Half the money I spend on advertising is wasted; the trouble is I don’t know which half’ – I’d argue that the true number for broader marketing communications is closer to 90%. It’s something … Continue reading
Posted in Marketing Communications, Public Relations, Social Media, Strategic Marketing, THINK DIFFERENTLY | Tagged audience, conversion, Fliers, Marketing, message, PR, sales | 2 Comments