May 9, 2013
It’s one of the things that companies, and particularly technology companies, struggle with most – how do they explain a complicated idea, product or service in a way that their target audience can relate to. Here’s a great example from … Continue reading
May 6, 2013
NOTE: this is not a post on how to get negative posts removed. For advice on what to do to address these, please visit 5 things to do to tackle negative reviews online This post provides advice on how to … Continue reading
If you have a business – particularly one that deals directly with consumers – reviews are an increasingly important tool for growing your business. With more review sites and an increasing number of reviewers, the chance you’ll get negative reviews … Continue reading
May 3, 2013
Yesterday I was talking with @mone_Knows about innovation in PR. I mentioned how very few companies have worked out how to use video as part of their public relations, marketing and online customer service activities, and she showed me a video … Continue reading
April 29, 2013
DISCLOSURE: Ford Motor Company Canada provided me with a 2013 Ford Fusion Hybrid for me to drive from Toronto to SXSW, in Austin, TX, and back. I covered all additional costs including gas. Since my return I have also driven two … Continue reading
Please stop endorsing me on LinkedIn. No, I mean it… STOP it. Recently I’ve been getting a lot of endorsements on LinkedIn – and an increasing number of them are from people that have no firsthand experience of my skills … Continue reading
DISCLOSURE: Ford Motor Company Canada provided me with a 2013 Ford Fusion Hybrid to drive from Toronto to SXSW, in Austin, TX, and back. I covered all additional costs including gas. Since my return I have also driven two other … Continue reading
April 11, 2013
I wanted to share my thoughts on a problem that fellow startup communications professional @MarkEvans wrote about recently. He asked the question, ‘where are Canada’s Startup Marketers?‘ and also offered his take on why good marketing people are hard to … Continue reading
March 27, 2013
I wrote early in 2012 that for the BlackBerry10 launch to be the saviour the company hoped for would be more about perception than technology or sales figures. Yesterday I appeared on CTV, ahead of the company’s Q4 2013 earnings … Continue reading
Last night I explained to CTV Toronto why tomorrow’s Q4 results are the biggest announcement for BlackBerry since it launched its first handset in the late 90s. You can see the full interview here: Tech Tuesday: RIM’s biggest day since … Continue reading