I wrote a few months ago about dealing with a crisis and I thought it would be worth posting the key points again today. Here are a few tips on how to minimize the damage in a crisis. It’s all … Continue reading
Posted in How to, Marketing, Media, PR toolkit, Public Relations, THINK DIFFERENTLY | Tagged Crisis Comms, Crisis Communications, PR toolkit, public relations, StartUp PR | 1 CommentI attended one of the Google I/O extended events in Kitchener-Waterloo yesterday and got a glimpse of some of the developer tools that will shape the way we see and use the web. As a marketer there were some things … Continue reading
Posted in Marketing, Public Relations, Social Media, StartUp, Startup PR, THINK DIFFERENTLY | Tagged Google, Google Plus, Marketer, Marketing, Search, Social Media, startup | Leave a commentThis one is easy. Ask them for the case listing details and when they look confused or can’t give them to you then you’ll know. The only way that anybody can, legitimately, bill themselves as an expert if they’ve been … Continue reading
Posted in PR toolkit, Public Relations, Real-time Web, Social Media, StartUp, Startup PR, THINK DIFFERENTLY | Tagged authorities, Experts, influencers, marketing plan plan, public relations and marketing | 1 CommentA lot has been made in the media recently about comments reportedly made by Abercrombie & Fitch CEO Mike Jeffries about plus size women’s clothing. Aside from the fact that Jeffries doesn’t appear to have said anything specifically about plus-size … Continue reading
Posted in Brand advertising, Branding, PR toolkit, Public Relations, Real-time Web, StartUp, Startup PR, THINK DIFFERENTLY | Tagged A&F, Abercrombie & Fitch, Brand Positioning, Branding, marketing plan plan, Mike Jeffries, Plus Sizes, Product Marketing, public relations, public relations & marketing, public relations and marketing | 5 CommentsIt’s one of the things that companies, and particularly technology companies, struggle with most – how do they explain a complicated idea, product or service in a way that their target audience can relate to. Here’s a great example from … Continue reading
Posted in How to, Marketing, Marketing Communications, PR toolkit, Public Relations, StartUp, Startup PR, Technology, THINK DIFFERENTLY | Tagged Communications, How to simplify complex ideas, How to simplify complex products, Marketing, marketing plan plan, public relations, public relations and marketing, SAAS, small business, Technology | Leave a commentNOTE: this is not a post on how to get negative posts removed. For advice on what to do to address these, please visit 5 things to do to tackle negative reviews online This post provides advice on how to … Continue reading
Posted in How to, Marketing, PR toolkit, Public Relations, Real-time Web, Social Media, Startup PR, THINK DIFFERENTLY | Tagged Defamation, Forums, How to get defamatory online posts removed, Libel, marketing plan plan, Online, public relations and marketing, RedFlag Deals, small business, User Groups, Yelp | 2 CommentsIf you have a business – particularly one that deals directly with consumers – reviews are an increasingly important tool for growing your business. With more review sites and an increasing number of reviewers, the chance you’ll get negative reviews … Continue reading
Posted in Marketing, Marketing Communications, PR toolkit, Public Relations, Real-time Web, Social Media, StartUp, Startup PR, THINK DIFFERENTLY | Tagged 5 things to to to tackle negative online reviews, Complaints, marketing plan plan, public relations and marketing, RedFlag, Reviews, Small Business PR, StartUp PR, Yelp | 1 CommentYesterday I was talking with @mone_Knows about innovation in PR. I mentioned how very few companies have worked out how to use video as part of their public relations, marketing and online customer service activities, and she showed me a video … Continue reading
Posted in Marketing, Marketing Communications, PR toolkit, Public Relations, Social Media, StartUp, Startup PR, THINK DIFFERENTLY | Tagged Marketing, marketing plan plan, PR for StartUps, public relations, public relations and marketing, StartUp PR, Video, YouTube | Leave a commentDISCLOSURE: Ford Motor Company Canada provided me with a 2013 Ford Fusion Hybrid for me to drive from Toronto to SXSW, in Austin, TX, and back. I covered all additional costs including gas. Since my return I have also driven two … Continue reading
Posted in Marketing, Marketing Communications, Media, Social Media, THINK DIFFERENTLY, Toronto | Tagged 2013 Ford Fusion Hybrid, Entrepreneur, EV, Hybrid Vehicles | 1 CommentPlease stop endorsing me on LinkedIn. No, I mean it… STOP it. Recently I’ve been getting a lot of endorsements on LinkedIn – and an increasing number of them are from people that have no firsthand experience of my skills … Continue reading
Posted in Marketing, Marketing Mythbusters, Real-time Web, Social Media, StartUp, Startup PR, THINK DIFFERENTLY | Tagged LinkedIn Endoresements, Narcissism, Social Media, Social Media Narcissism, StartUp PR | 4 Comments