It’s one of the things that companies, and particularly technology companies, struggle with most – how do they explain a complicated idea, product or service in a way that their target audience can relate to. Here’s a great example from … Continue reading
Posted in How to, Marketing, Marketing Communications, PR toolkit, Public Relations, StartUp, Startup PR, Technology, THINK DIFFERENTLY | Tagged Communications, How to simplify complex ideas, How to simplify complex products, Marketing, marketing plan plan, public relations, public relations and marketing, SAAS, small business, Technology | Leave a commentI wrote early in 2012 that for the BlackBerry10 launch to be the saviour the company hoped for would be more about perception than technology or sales figures. Yesterday I appeared on CTV, ahead of the company’s Q4 2013 earnings … Continue reading
Posted in Marketing, Marketing Communications, Media, Public Relations, StartUp, Startup PR, Strategic Marketing, Technology, THINK DIFFERENTLY | Tagged $BBRY, BlackBerry10, Marketing, marketing plan plan, public relations, public relations and marketing | Leave a commentLast night I explained to CTV Toronto why tomorrow’s Q4 results are the biggest announcement for BlackBerry since it launched its first handset in the late 90s. You can see the full interview here: Tech Tuesday: RIM’s biggest day since … Continue reading
Posted in Marketing, Media, Public Relations, Technology, THINK DIFFERENTLY | Tagged $BBRY, Blackberry, BlackBerry 10, marketing plan plan, Pay As You Go PR, PAYG PR, PAYG Public Relations, PR for StartUps, public relations and marketing, Public Relations for, Public Relations Strategies, StartUp PR, StartUps, THINK DIFFERENTLY | Leave a commentWhen I was growing up there was a saying I heard time and time again. First from my parents, then from my grandparents and finally my teachers, I would repeatedly hear the phrase, “slowly slowly catchy monkey” when I got … Continue reading
Posted in Marketing, Marketing Communications, Public Relations, Real-time Web, Strategic Marketing, Technology, THINK DIFFERENTLY, Toronto | Tagged Pay As You Go PR, PR for StartUps, Public Relations for, Public Relations In, Public Relations Strategies, StartUp PR, StartUps, the public relations, Toronto | Leave a commentSadly, after a long wait, it was an unmitigated failure. RIM… sorry, BlackBerry, needed something a little special as it launched the product that it believes will see it through the next decade – but what we got was more … Continue reading
Posted in Branding, Marketing, Marketing Communications, Public Relations, Strategic Marketing, Technology, THINK DIFFERENTLY, Toronto | Tagged #Q10, #Z10, Android, Blackberry, BlackBerry10, iOS, iPhone, Pay As You Go PR, Pay As You Go Public Relations, PAY PR, PAYG Public Relations, Public Relations for StartUps, Research in Motion, RIM, RIMM, Smartphones, StartUp PR | 2 CommentsToday is #BlackBerry10 day! We’ve waited a long time for it. I’ve been pretty pessimistic about RIM’s chances of turning things around over the last year. BlackBerry claims its new operating system is ‘Re-designed. Re-engineered. Re-invented’ so today I wanted … Continue reading
Posted in Branding, Marketing, Public Relations, Strategic Marketing, Technology, THINK DIFFERENTLY, Toronto | Tagged $BBRY, BlackBerry 10, Pay As You Go PR, PR for StartUps, Public Relations for, Public Relations In, Public Relations Strategies, StartUp PR, StartUps, the public relations, Toronto | 1 CommentWhen I suggested that BlackBerry10 would be dead on arrival it created some passionate responses. BlackBerry 10 is GREAT technology, I was told. I never said it wasn’t [I actually don't know how good or bad it is]. I was … Continue reading
Posted in Brand advertising, Branding, Marketing, Public Relations, Strategic Marketing, Technology | Tagged #BB10, #Windows8, BlackBerry 10, BlackBerry10, Marketing, Microsoft marketing, Microsoft Windows 8, public relations, Research in Motion, RIM, RIMM, Toronto, Windows 8, Windows Marketing | 11 CommentsIf TechCrunch Toronto was amazing, TechCrunch Detroit [#TCDetroit] was proof that Motor City is on its way back – and it’s being led by technology entrepreneurs rather than the automotive companies. There’s definitely something very exciting happening in the city and it … Continue reading
Posted in Technology, THINK DIFFERENTLY | Tagged #TCChicago, #TCDetroit, #TCToronto, Northern Meetups, TechCrunch | Leave a commentAnother example of creative marketing from Coca Cola, who celebrated the first birthday, of CocaCola.fm – an online radio station in Latin America – by turning a Brazilian teen magazine into an iPhone amplifier! It’s a great combination of traditional … Continue reading
Posted in Brand advertising, Branding, Marketing, Technology, THINK DIFFERENTLY | Tagged Advertising, Brand advertising, Coca Cola, CocaCola.fm, Marketing, Technology | 1 Commentimage by Flickr user kristinhoppe If, as is widely predicted, Apple launches the iPad mini later today it’ll be breaking one of the golden rules of product marketing: don’t cannibalize your own market. I’ve written about my concerns with Apple’s … Continue reading
Posted in Branding, Marketing, Strategic Marketing, Technology, THINK DIFFERENTLY | Tagged iPad, iPad Mini, Mobile, New iPad, Post PC World, Technology, THINK DIFFERENTLY | Leave a comment