I attended one of the Google I/O extended events in Kitchener-Waterloo yesterday and got a glimpse of some of the developer tools that will shape the way we see and use the web. As a marketer there were some things … Continue reading
Posted in Marketing, Public Relations, Social Media, StartUp, Startup PR, THINK DIFFERENTLY | Tagged Google, Google Plus, Marketer, Marketing, Search, Social Media, startup | Leave a commentThis one is easy. Ask them for the case listing details and when they look confused or can’t give them to you then you’ll know. The only way that anybody can, legitimately, bill themselves as an expert if they’ve been … Continue reading
Posted in PR toolkit, Public Relations, Real-time Web, Social Media, StartUp, Startup PR, THINK DIFFERENTLY | Tagged authorities, Experts, influencers, marketing plan plan, public relations and marketing | 1 CommentNOTE: this is not a post on how to get negative posts removed. For advice on what to do to address these, please visit 5 things to do to tackle negative reviews online This post provides advice on how to … Continue reading
Posted in How to, Marketing, PR toolkit, Public Relations, Real-time Web, Social Media, Startup PR, THINK DIFFERENTLY | Tagged Defamation, Forums, How to get defamatory online posts removed, Libel, marketing plan plan, Online, public relations and marketing, RedFlag Deals, small business, User Groups, Yelp | 2 CommentsIf you have a business – particularly one that deals directly with consumers – reviews are an increasingly important tool for growing your business. With more review sites and an increasing number of reviewers, the chance you’ll get negative reviews … Continue reading
Posted in Marketing, Marketing Communications, PR toolkit, Public Relations, Real-time Web, Social Media, StartUp, Startup PR, THINK DIFFERENTLY | Tagged 5 things to to to tackle negative online reviews, Complaints, marketing plan plan, public relations and marketing, RedFlag, Reviews, Small Business PR, StartUp PR, Yelp | 1 CommentYesterday I was talking with @mone_Knows about innovation in PR. I mentioned how very few companies have worked out how to use video as part of their public relations, marketing and online customer service activities, and she showed me a video … Continue reading
Posted in Marketing, Marketing Communications, PR toolkit, Public Relations, Social Media, StartUp, Startup PR, THINK DIFFERENTLY | Tagged Marketing, marketing plan plan, PR for StartUps, public relations, public relations and marketing, StartUp PR, Video, YouTube | Leave a commentDISCLOSURE: Ford Motor Company Canada provided me with a 2013 Ford Fusion Hybrid for me to drive from Toronto to SXSW, in Austin, TX, and back. I covered all additional costs including gas. Since my return I have also driven two … Continue reading
Posted in Marketing, Marketing Communications, Media, Social Media, THINK DIFFERENTLY, Toronto | Tagged 2013 Ford Fusion Hybrid, Entrepreneur, EV, Hybrid Vehicles | 1 CommentPlease stop endorsing me on LinkedIn. No, I mean it… STOP it. Recently I’ve been getting a lot of endorsements on LinkedIn – and an increasing number of them are from people that have no firsthand experience of my skills … Continue reading
Posted in Marketing, Marketing Mythbusters, Real-time Web, Social Media, StartUp, Startup PR, THINK DIFFERENTLY | Tagged LinkedIn Endoresements, Narcissism, Social Media, Social Media Narcissism, StartUp PR | 4 CommentsDISCLOSURE: Ford Motor Company Canada provided me with a 2013 Ford Fusion Hybrid to drive from Toronto to SXSW, in Austin, TX, and back. I covered all additional costs including gas. Since my return I have also driven two other … Continue reading
Posted in PR toolkit, Public Relations, Real-time Web, Social Media, StartUp, Startup PR, Strategic Marketing, THINK DIFFERENTLY | Tagged Ford, Ford Motor Company, marketing plan plan, PR, PR for StartUps, public relations, public relations and marketing, Social Media, StartUp PR | Leave a commentWhat can marketeers learn from a pop video when trying to figure out to engage an audience? Watch the video for the Radiohead song Just and you’ll find out. The video was released in 1995 and for years fans of … Continue reading
Posted in Brand advertising, Branding, Marketing, Real-time Web, Social Media, THINK DIFFERENTLY | Tagged Content Marketing, Marketing, marketing plan plan, Pay As You Go PR, PR, PR for StartUps, public relations and marketing, Public Relations for, Public Relations In, Public Relations Strategies, StartUp PR, StartUps, THINK DIFFERENTLY, Toronto | Leave a commentSXSW reflections Paying it forward Over the last couple of days I’ve been following up with many of the people I met in Austin at SXSW and I’ve been pleasantly surprised by the percentage that will result in a specific … Continue reading
Posted in PR toolkit, Public Relations, Real-time Web, Social Media, StartUp, Startup PR, Strategic Marketing, THINK DIFFERENTLY | Tagged #SXSW2013, #SXSWi, marketing plan plan, Networking, Pay As You Go Public Relations, PR for StartUps, public relations and marketing, StartUp PR, StartUps, SXSW, SXSW13, THINK DIFFERENTLY, Toronto | Leave a comment