I’ve written about this before, and I’m writing again because it’s important. It’s what I;m going to call The Expert Myth. I hear almost every day that if you have a blog you are an expert in whatever topic you’re … Continue reading
Posted in Marketing Communications, Public Relations, Real-time Web, Social Media, THINK DIFFERENTLY | Tagged Experts, public relations, Social Media, The Expert Myth | Leave a commentWho’d have thought it? The Social Media Jedi has a dark side. Earlier in the week I was contacted by Gerry Moran about a post in which I’d called out something he’d written called Learn To Be A Social Media … Continue reading
Posted in Marketing, Marketing Communications, PR toolkit, Public Relations, Real-time Web, Social Media, Startup PR, THINK DIFFERENTLY | Tagged #SocialMedia, Gerry Moran, Marketing, public relations, Social Media, Social Media Jedi, Star Wars | Leave a comment‘What’s your value proposition?’ It’s a question I ask almost every entrepreneur I meet. I’m always surprised how few can articulate it well. Some look at me with confusion. I rephrase the question. “What problem are you solving for your … Continue reading
Posted in Branding, Marketing Communications, PR toolkit, Public Relations, Startup PR, Strategic Marketing, THINK DIFFERENTLY | Tagged Investment Pitch, Messaging, Pitch, PR toolkit, public relations, startup, Value Proposition | Leave a commentThere’s a pretty established rule in business – that 80% of revenues comes from 20% of your customer base. For many years the PR and marketing industry has misunderstood this – spending 80 percent of their effort attempting to communicate with … Continue reading
Posted in Marketing Communications, PR toolkit, Public Relations, StartUp, Startup PR, Strategic Marketing, THINK DIFFERENTLY | Tagged 80:20 rule, PR and Marketing, PR for StartUps, public relations, right message to the right audience at the right time via the right platform, StartUp PR | Leave a commentA couple of weeks ago I received a sales call from Sun Life wanting to set up a meeting with a sales person that was in the city the following day. I explained that my day was already full – … Continue reading
Posted in How to, PR toolkit, Public Relations, Social Media, Startup PR, THINK DIFFERENTLY | Tagged Criticism, Customer Service, PR, public relations, Social Media, Sun Life | 2 CommentsStop it. Please. You’re doing yourself and the industry a disservice - and it has to stop. Last week I met a social media ‘ninja’ who says he has just a year of social media experience – and admits he knows … Continue reading
Posted in Marketing, Public Relations, Real-time Web, Social Media | Tagged #PublicRelations, #SocialMedia, Marketing, Social Media Concierge, Social Media Jedi, Social Media Ninja, Social Media Wizard | 7 CommentsI wrote a few months ago about dealing with a crisis and I thought it would be worth posting the key points again today. Here are a few tips on how to minimize the damage in a crisis. It’s all … Continue reading
Posted in How to, Marketing, Media, PR toolkit, Public Relations, THINK DIFFERENTLY | Tagged Crisis Comms, Crisis Communications, PR toolkit, public relations, StartUp PR | 1 CommentI attended one of the Google I/O extended events in Kitchener-Waterloo yesterday and got a glimpse of some of the developer tools that will shape the way we see and use the web. As a marketer there were some things … Continue reading
Posted in Marketing, Public Relations, Social Media, StartUp, Startup PR, THINK DIFFERENTLY | Tagged Google, Google Plus, Marketer, Marketing, Search, Social Media, startup | Leave a commentThis one is easy. Ask them for the case listing details and when they look confused or can’t give them to you then you’ll know. The only way that anybody can, legitimately, bill themselves as an expert if they’ve been … Continue reading
Posted in PR toolkit, Public Relations, Real-time Web, Social Media, StartUp, Startup PR, THINK DIFFERENTLY | Tagged authorities, Experts, influencers, marketing plan plan, public relations and marketing | 2 CommentsA lot has been made in the media recently about comments reportedly made by Abercrombie & Fitch CEO Mike Jeffries about plus size women’s clothing. Aside from the fact that Jeffries doesn’t appear to have said anything specifically about plus-size … Continue reading
Posted in Brand advertising, Branding, PR toolkit, Public Relations, Real-time Web, StartUp, Startup PR, THINK DIFFERENTLY | Tagged A&F, Abercrombie & Fitch, Brand Positioning, Branding, marketing plan plan, Mike Jeffries, Plus Sizes, Product Marketing, public relations, public relations & marketing, public relations and marketing | 5 Comments