May 10, 2012
I’ve spent almost 20 years learning my craft. I started as a journalist, working in broadcast, and have then spent the last 15 working both in-house and agency side doing a combination of editorial, public relations and marketing, and social media services. I’ve worked for large organizations and early-stage start-up [and every shape and size in between]. So, you can understand my amazement when one company emailed me this morning offering me the chance to become a PR and marketing expert in, wait for it… TWO days.
The email is compelling – in two days I will get:
After this two day user conference attendees will, apparently, then be able to call themselves a PR and marketing expert! The question is, will they be able to deliver expert advice after just two days training? You know the answer to that as well as I do!
I use this example because it’s the perfect illustration of two industry problems:
I’ll write about another serious problem facing the industry – the alignment of social media with PR and marketing – in another post. But if somebody claims to be a social media, PR and marketing expert you might want to make sure they have more than a couple of days experience!
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