Want to create a viral video? Just

What can marketeers learn from a pop video when trying to figure out to engage an audience? Watch the video for the Radiohead song Just and you’ll find out.

The video was released in 1995 and for years fans of the band flooded user groups, discussion forums and music websites asking one question: what did the guy say to get them all to lie down? The band have said they’ll never tell, lip-readers have analysed the video, fans have had their say… but as nobody knows, the debate goes on!

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