As a rookie PR I remember being told by a colleague that the only thing you can control when sending an email is the intention when it’s sent. You can’t control how the recipient interprets what you say. This has stuck with me every since.
It’s the same with public relations, marketing and publicity. You often have no control over how a message, a call to action or a piece of content is perceived by the person receiving it. A lot of the uncontrollable is a result of context. Context has been a recurring theme for me lately, particularly in discussions about social media.
A lack of context means that social and digital platforms have a real disadvantage to some of the more traditional delivery mechanisms used in public relations, marketing and publicity. Is a lack of context meaning your audience is missing something important from your PR, marketing and publicity messages?
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