Coca Cola – Magazine Amplifier

http://vimeo.com/50106482

Another example of creative marketing from Coca Cola, who celebrated the first birthday, of CocaCola.fm – an online radio station in Latin America – by turning a Brazilian teen magazine into an iPhone amplifier! ┬áIt’s a great combination of traditional print and event marketing combined with a clever promotional giveaway idea that is memorable, relevant and uses a subliminal call to action [I’m trying to find out what impact it had on visitors to the site/downloads of the CocaCola.fm app].

One Reply to “Coca Cola – Magazine Amplifier”

Leave a Reply

Your email address will not be published. Required fields are marked *