Coca Cola – Magazine Amplifier

Another example of creative marketing from Coca Cola, who celebrated the first birthday, of – an online radio station in Latin America – by turning a Brazilian teen magazine into an iPhone amplifier! ┬áIt’s a great combination of traditional print and event marketing combined with a clever promotional giveaway idea that is memorable, relevant and uses a subliminal call to action [I’m trying to find out what impact it had on visitors to the site/downloads of the app].

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