What is PR?

The definition of public relations according to the largest industry association is “a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” There is no mention of the media, yet most PR agencies sell pre-packaged media relations programs under the guise of public relations.

We’ve taken the Public Relations Society of America definition of PR and simplified it further.  We believe it is everything that an organization or entrepreneur does to build a relationship between itself and its audiences.

What is the THINK Public Relations Espresso?

Starting today we’re launching a series called PR Espresso, designed to help small business and startups to understand some key topics relating to public relations and marketing. It’s a daily piece of PR and marketing advice for small businesses and startups in the time it takes to extract a decent espresso – around 30 seconds.

If there’s a topic you’d like covering get in touch via Google Plus, email lyndon@thinkdifferently.ca or call us on +1 647.773.2677

What is Public Relations?

What is Public Relations?

What is Public Relations?

This year I’m hoping to help more small business owners and startup entrepreneurs understand what public relations is all about. The purpose; the value and how it can be used to grow a business.

The definition of Public Relations according to the largest industry association, supposedly crowdsourced from its members, is “…a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” It is not pitching journalists or an audience en mass. It’s not hyping a product or service in order to convince people it’s something it’s not.

Public Relations is everything an organization or entrepreneur does to build a relationship between it and an audience. It’s about building trust, credibility and demonstrating that you have a shared interest. It’s about communicating what you stand for; your values and demonstrating that you value the role your audience plans in a relationship.

Public Relations is the platform on which effective marketing communications – the part where you leverage the relationships you’ve established – is built on.