Yesterday I was lucky enough to interview business journalist Ellen McGirt about a piece she wrote back in 2008, called ‘The Brand Called Obama‘. It tells the story of the President’s campaign – both to get the Democratic nomination and for President – and how he used social media to build the ‘Yes We Can’ platform.
I wanted to know what businesses and politicians could learn from what Obama did more than 6 years ago. Here’s my interview:
What do you think companies can learn from Obama’s use of social media? Why do you think more politicians haven’t been able to emulate what he did?