What The Brand Called Obama Means For Your Business

Yesterday I was lucky enough to interview business journalist Ellen McGirt about a piece she wrote back in 2008, called ‘The Brand Called Obama‘.  It tells the story of the President’s campaign – both to get the Democratic nomination and for President – and how he used social media to build the ‘Yes We Can’ platform.

I wanted to know what businesses and politicians could learn from what Obama did more than 6 years ago.  Here’s my interview:

What do you think companies can learn from Obama’s use of social media?  Why do you think more politicians haven’t been able to emulate what he did?

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