Big Ideas. Worth Spreading?

It’s been quite a week.  I was lucky enough to be a volunteer at this year’s TEDxWaterloo – my first TED event. It definitely won’t be my last.  I’ve watched, and been inspired by, many a #tedtalk online over the last few years but, as I found out earlier in the week, there really is nothing quite like experiencing one for yourself.

For those of you who don’t know about TED, it’s a small not-for-profit organization with the mission statement, ‘Ideas Worth Spreading’.  It does this via an annual TED Global Conference, and a series of TEDx [the x stands for independently organized] events, at which people talk about ideas that inspire them.  It has been described as ‘the ultimate brain spa’ and ‘a journey into the future’.  The Waterloo event was both!

Attendees at this week’s Waterloo event heard about launching cameras – and lego men – into space for just $400, the wider role of community art projects and they had particle physics explained to them – via the media of magic and dance [Lindy Hop in case you are wondering!].

Too often the first things we consider when planning a communications programme are the restrictions – not what we’re trying to achieve. There’s underestimated value in having big ideas – and of considering every possible way of achieving them.  There will always be constraining factors – usually time, budget or resources – but TEDxWaterloo has reinforced that if there is a vision, and an openness to exploration and creativity, then incredible things can be achieved.

Perhaps it’s time we all dreamed a little bigger and encouraged our colleagues to do the same?

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