The 4 Rs of Startup Public Relations and Marketing

At the end of last week I ran a session on the fundamentals of any startup public relations and marketing program.¬† There are essentially four pillars that entrepreneurs must address in order for PR and marketing to add value to their new businesses¬† – let’s call them the 4 Rs.

  • The Right message
  • The Right audience
  • The Right time
  • The Right delivery mechanism

Here’s the slide deck that formed the basis of my day-long workshop – please feel free to contact me if you have any questions on or + 1 647.773.2677


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