Why Rob Ford’s Media Interviews Were The Wrong Strategy

Rob Ford has spent time today doing one-on-one interviews – and it will only do him harm.  Having said, on Monday, he takes full responsibility for his substance abuse today he said he had been born with a disease that, effectively, was the reason he had said and done things that he has repeatedly denied and, more recently, apologized for.

Having made a statement, slash political campaign speech on Monday after two months in rehab where he failed to answer questions, Ford subsequently invited select media outlets where he preceded to dodge almost every question posed to him.  The problem is that the interviews are now being scrutinized and – as expected – there are also some discrepancies.  These discrepancies create more questions than they answer.  For Ford, this creates a problem.  It creates a credibility problem – and for a man who is trying to regain the trust of Toronto’s electorate it creates a serious problem.

Ford had the perfect opportunity to answer the questions everybody wants answers to on Monday.  He had an opportunity to answer them once and for all.  He had an opportunity to avoid any misunderstandings or discrepancies, nuances or questions that may result from multiple interviews with different media outlets.  But he blew it.

Rob Ford had the chance to explain the situation he is currently in with his drug and alcohol addictions, he had an opportunity to apologize to everybody he has hurt through his actions and words, and to answer any and all questions that need to be answered and put it behind him.  But he didn’t. And, now he’s back in the same situation he has faced for the last 14 months where a lack of clarity or consistency raises more questions that it has answered.

For Rob Ford it was his last chance at redemption – and he blew it.  In a way that only Rob Ford appears able to.

Rob Ford’s PR and Media ‘Strategies’

How To Plan For Public Relations Success

Public Relations Espresso

We’re half way through the year and today my advice is that you take a long hard – and most importantly – honest look at your PR, marketing and publicity plans to see whether they are moving you closer to your commercial objectives for the year.

Today’s THINK PR Espresso explains a little more about how to create a plan that will enable you to see quickly and easily whether your PR, marketing and publicity is working.  Tomorrow I’ll explain how to tell if your current plan is working or not.

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