2012 – The year online brand advertising comes of age?

I came across this video at the launch of Deloitte TMT Predictions 2012 a few weeks ago and I’ve been wanting to post about it ever since.  2012 is, according to Deloitte, going to be huge for online brand advertising.  One of the major strengths of this is that the Chipotle brand is only on-screen for between seven and ten seconds – the rest communicates the message… beautifully!

The result is that, at the time of posting, almost six million people have seen the advert on YouTube alone.  Six million x 7 seconds is… a lot!

Are there any other examples of amazing online brand adverts you know of?

http://www.youtube.com/watch?v=aMfSGt6rHos

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